E-commerce after the dot com descent
2002 (English)In: Challenges and Achievements in E-business and E-work / [ed] Stanford-Smith, B., Chiozza, E., Edin, M., Amsterdam: IOS Press, 2002, 69-76 p.Conference paper (Refereed)
Following a period of immense expectations for electronic commerce and its future role in buying and selling, the e-commerce business idea almost collapsed during the year 2000 when an image of e-commerce as a failure started to become widely spread. However, there are companies that run a profitable and healthy e-commerce business with no dependence on venture capital. In this paper we present new empirical material from ongoing research of successful e-commerce companies. We compare the service qualities of these companies with the success criteria derived from our previous research on consumers’ evaluation of the e-channel, where we hypothesized that the e-channel should be seen as a complementary channel to the traditional channels. Therefore, the focus in this paper is on multi-channel retailers and their interaction with the consumers. The aim is to identify the qualities that seem to characterize profitable e-commerce activities.
Place, publisher, year, edition, pages
Amsterdam: IOS Press, 2002. 69-76 p.
Media and Communications Human Aspects of ICT Business Administration
IdentifiersURN: urn:nbn:se:su:diva-84245ISBN: 1 58603 284 4ISBN: 4 274 90541 1OAI: oai:DiVA.org:su-84245DiVA: diva2:579208
eBusiness and eWork 2002