In search for viable e-solutions
2005 (English)In: Consumer driven electronic transformation: applying new technologies to enthuse consumers and transform the supply chain / [ed] Georgios J. Doukidis, Adam P. Vrechopoulos, Berlin: Springer Berlin/Heidelberg, 2005, 111-127 p.Chapter in book (Refereed)
In this paper, we explore the criteria for successful e-commerce. This is done by taking our previous research results on the benefits and shortcomings consumers experience from the e-channel, and compare it with ongoing results on the service qualities of successful e-companies. By integrating these findings, we can identify qualities that characterize e-solutions useful for the consumers and profitable for the firms. We conclude with suggesting two solutions. First, in order to improve the functioning of the website, images of the traditional physical channel should be inserted into website. Second, we propose a strategy where firms integrate the e-channel with the traditional channels, i.e. develop a multi-channel strategy.
Place, publisher, year, edition, pages
Berlin: Springer Berlin/Heidelberg, 2005. 111-127 p.
Human Aspects of ICT
IdentifiersURN: urn:nbn:se:su:diva-84301DOI: 10.1007/3-540-27059-0_8ISBN: 3-540-22611-7ISBN: 978-3-540-27059-1 (e-book)OAI: oai:DiVA.org:su-84301DiVA: diva2:579546