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Personalization Matured – Rediscovering The Essence of One-To-One marketing
Høgskolen i Gjøvik, Norway.
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
2007 (English)In: IADIS International Journal on WWW/Internet, ISSN 1645-7641, Vol. 5, no 1, 145-158 p.Article in journal (Refereed) Published
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2007. Vol. 5, no 1, 145-158 p.
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Human Aspects of ICT
URN: urn:nbn:se:su:diva-84380OAI: diva2:580038
Available from: 2012-12-20 Created: 2012-12-20 Last updated: 2015-09-21Bibliographically approved

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