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E-commerce in a multi-channel retailing context
Stockholm University, Faculty of Social Sciences, School of Business.
Stockholm University, Faculty of Social Sciences, Department of Advertising and Public Relations.
Media Technology and Graphic Arts, Royal Institute of Technology (KTH).
2002 (English)In:  , 2002Conference paper (Refereed)
Abstract [en]

The paper reports on qualitative case studies of a purposeful sample of e-commerce companies. This is part of ongoing research, aiming at pointing out the qualities that characterize profitable e-commerce activities. The findings are compared with the success criteria derived from previous research on consumers’ evaluation of the e-channel. The paper concludes by discussing the prerequisites for a successful e-business. From our previous research, we have hypothesized that the e-channel should be seen as a complementary channel to the traditional channels. Therefore, we particularly focus on multi-channel retailers.

Place, publisher, year, edition, pages
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Economics and Business Human Aspects of ICT
URN: urn:nbn:se:su:diva-84389OAI: diva2:580055
ITS 14th Biennial Conference
Available from: 2012-12-20 Created: 2012-12-20 Last updated: 2013-01-09

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ReferencesLink to record
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