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Marknadsföring: teori, strategi och praktik
J. L. Kellogg Graduate School of Management, Northwestern University, Evanston, Illinois.
Kenan-Flagler Business School at the University of North Carolina, Chapel Hill.
Stockholm University, Faculty of Social Sciences, School of Business.
2013 (English)Book (Refereed)
Place, publisher, year, edition, pages
Harlow: Pearson , 2013. , 442 p.
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-85095ISBN: 978-0-273-73600-4OAI: diva2:582640
Available from: 2013-01-06 Created: 2013-01-06 Last updated: 2013-04-13Bibliographically approved

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Parment, Anders
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ReferencesLink to record
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