Motivation, decision theory and human decision making
2012 (English)In: Cognition and motivation: forging an interdisciplinary perspective / [ed] Shulamith Kreitler, Cambridge: Cambridge University Press, 2012, 307-320 p.Chapter in book (Other academic)
There are two main approaches to study human decision making. Process approaches focus on the decision process, how the information is interpreted and reinterpreted, what decision rules are used to reach a decision etc. Structural approaches do not follow the intervening decision process, but attempt to predict choices based on parameters of the decision problems.
In this chapter, what is here called, fundamental motivation (the result of thirst, need for social closeness, competition etc) motivates a particular choice. Process and representation motivation as used in this chapter covers how a decision maker is motivated to process the available information to reach a decision (how to ignore, reinterpret information, what decision rules to apply to reach and represent a final decision that is satisfactory with respect to both process and representation motivation and fundamental motivation etc). Since the 1950ies process approaches of decision research have been quite explicit about process and representation motivation. Standard structural approaches were silent about motivation for along time until the 1990ies, when an interest in emotion and decision making and individual differences, at least implicitly, brought different fundamental motivations into the field. However, motivation has been neglected in most decision research, and in particular in mainstream structural approaches.
Place, publisher, year, edition, pages
Cambridge: Cambridge University Press, 2012. 307-320 p.
decision making, motivation, process studies
Research subject Psychology
IdentifiersURN: urn:nbn:se:su:diva-85660ISBN: 9780521888677OAI: oai:DiVA.org:su-85660DiVA: diva2:584206