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'If You've Seen One, You've Seen Them All!' Are Young Millennials the Same Worldwide?
Isenberg School of Management, University of Massachusetts.
Isenberg School of Management, University of Massachusetts.
Darla Moore School of Business, University of South Carolina.
Isenberg School of Management, University of Massachusetts.
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2013 (English)In: Journal of International Consumer Marketing, ISSN 0896-1530, Vol. 25, no 1, 3-15 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2013. Vol. 25, no 1, 3-15 p.
Keyword [en]
millennials, Generation Y, cohorts, values, recession, U.S., Sweden, New Zealand
National Category
Business Administration
Research subject
Business Administration
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URN: urn:nbn:se:su:diva-86085DOI: 10.1080/08961530.2013.751791OAI: oai:DiVA.org:su-86085DiVA: diva2:586105
Available from: 2013-01-11 Created: 2013-01-11 Last updated: 2017-12-06Bibliographically approved

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