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The three service marketing paradigms: which one are you guided by?
Stockholm University, Faculty of Social Sciences, School of Business.
2012 (English)In: Mercati e Competitivita, ISSN 1826-7386, no 1Article in journal, Editorial material (Refereed) Published
Place, publisher, year, edition, pages
2012. no 1
National Category
Social Sciences
URN: urn:nbn:se:su:diva-86094DOI: 10.3280/MC2012-001001OAI: diva2:586157
Available from: 2013-01-11 Created: 2013-01-11 Last updated: 2013-01-11Bibliographically approved

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Gummesson, Evert
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