Change search
ReferencesLink to record
Permanent link

Direct link
Word of mouth: products, conversations and consumption
Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.
2014 (English)In: Consumption, markets & culture, ISSN 1025-3866, E-ISSN 1477-223X, Vol. 17, no 1, 29-49 p.Article in journal (Refereed) Published
Abstract [en]

While there is a rich collection of studies of consumption and identity, the role of buying practices in ordinary conversations has been largely neglected. Minor items and major purchases regularly play a key role in furnishing our talk with topics, news, jokes and formulations of what kind of people we are. This paper unpacks the idea of post-purchase conversations contained within the common phrase “word of mouth.” What happens when products are examined in ordinary talk is pursued through the close analysis of a series of conversations around a significant purchase (a mountain bike). Drawing on the work of Harvey Sacks, and conversation analysis more broadly, this paper documents how products as a topic provide not only resources for small talk, but also an opportunity to consider our identity and its transformation. In conclusion, this paper argues that the knowledge and experience that circulate outside of the actual marketplace or point of purchase are part of a domain of economics as ordinary practice.

Place, publisher, year, edition, pages
2014. Vol. 17, no 1, 29-49 p.
Keyword [en]
conversation analysis, ethnography, word of mouth, post purchase, product talk, shopping
National Category
Information Systems
Research subject
Man-Machine-Interaction (MMI)
URN: urn:nbn:se:su:diva-86117DOI: 10.1080/10253866.2012.675827ISI: 000333581300003OAI: diva2:586186
Available from: 2013-01-11 Created: 2013-01-11 Last updated: 2014-05-14Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Brown, Barry
By organisation
Department of Computer and Systems Sciences
In the same journal
Consumption, markets & culture
Information Systems

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 45 hits
ReferencesLink to record
Permanent link

Direct link