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Extending the perspective on service operations strategy: An exploratory study of service infusion in a low-tech industry
Stockholm University, Faculty of Social Sciences, School of Business, Marketing. (HITS)
Linköping University.
Linköping University.
2009 (English)In: 16th International Annual EurOMA Conference: Implementation - realizing Operations Management knowledge, 2009Conference paper, Oral presentation only (Refereed)
Abstract [en]

The introduction of solutions offerings in manufacturing industries has been an issue of growing interest, since it may be a means of counteracting the commoditisation of products. The literature on solutions offerings generally focuses on the high-tech industry, however. This paper therefore investigates if, why, and how the solutions literature is applicable also to firms in the low-tech industry. To this aim, qualitative data from interviews with executives at seven furniture manufacturing firms were investigated. Based on the results, a tentative model that links product complexity and dimensions of solutions offerings is put forth.

Place, publisher, year, edition, pages
2009.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-87787OAI: oai:DiVA.org:su-87787DiVA: diva2:606360
Conference
16th International Annual EurOMA Conference
Available from: 2013-02-19 Created: 2013-02-19 Last updated: 2013-02-19

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CiteExportLink to record
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Citation style
  • apa
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