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‘If you obey all the rules, you miss all the fun’: A study on guilds and clans in online games
Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.
2013 (English)In: Journal of Gaming & Virtual Worlds, ISSN 1757-191X, Vol. 5, no 1, 77-95 p.Article in journal (Refereed) Published
Abstract [en]

How groups create and sustain internal social order is a general topic of interest to researchers in game studies. In game studies, most research has looked at social order processes during game play, while little attention has been directed at groups of players such as guilds in massively multiplayer online games (MMOGs) or clans in first-person shooters (FPS) in between game sessions. Groups are not dissolved between gaming sessions, nor are all rules implicit. This article explores the way groups of players create and sustain order within their groups between games as well as by using explicit norm declarations. Starting from the most common descriptions of rules in social and behavioural science literature this article analyses the public announcements in group forums of the rules, twenty guilds and ten clans playing either MMOGs or FPS games have published. Not surprisingly, both genre and player motivation play a large role in the selection and creation of rules for guilds and clans. One of the most common types of behaviour addressed in the guild/ clan rules, ‘griefing’, needs a more sophisticated analysis than used in previous game research. Finally, a list of ‘game commandments’ that summarize the rule sets from both guilds and clans is presented. This article positions user-created rules as implicit rules made explicit and also indicates a need for a thorough investigation of how players make sense of their social sphere online. 

Place, publisher, year, edition, pages
2013. Vol. 5, no 1, 77-95 p.
Keyword [en]
clans, guilds, rules, MMOGs, FPS, online games
National Category
Information Systems
URN: urn:nbn:se:su:diva-89322DOI: 10.1386/jgvw.5.1.77_1OAI: diva2:617152
Available from: 2013-04-22 Created: 2013-04-22 Last updated: 2014-02-19Bibliographically approved
In thesis
1. Do Non Player Characters dream of electric sheep?: A thesis about Players, NPCs, Immersion and Believability
Open this publication in new window or tab >>Do Non Player Characters dream of electric sheep?: A thesis about Players, NPCs, Immersion and Believability
2013 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This is a thesis that deals with the norms and rules of players playing online games together. It is also a thesis about believability, the current capabilities of non-player characters (NPCs) and the attitudes amongst game developers towards dynamic and systemic games AI.

The primary theme of this thesis considers which means of communication and coordination in terms of norms and rules are present in groups of players and particularly in guilds and clans playing Massively Multi Online Games (MMOGs) and First Person Shooters (FPSs) respectively. The presence of norms in these types of groups has been overlooked in previous research even though guilds have been addressed to some extent. When rules have been discussed in games research, the actual use, meaning and interpretation behind these rules from a player perspective has been omitted. In this thesis rules and norms are interpreted from a guild and clan perspective as important means for coordination, used in order to keep the group together. The implicit rules are further seen as implicit rules made explicit through guild and clan forums where these groups of players express how to preserve the shared game experience. The absence of rituals, norms and rules has also been studied in temporary groups of one MMOG, with the explanation that existing relations with other players are maintained in these game sessions, but new relations are usually seen as too costly to invest in.

The second theme is directed at believability and the state of current NPCs, how immersion is influenced by NPCs that do not act in believable ways. The second theme is also influenced by the first theme, whereby rules and norms are seen as valuable tools for creating believability in NPCs, directly targeting the social layer, a slightly overlooked area of research.

The last section is directed at applying the results from the first section, how players play by the rules and norms of the group, and how this could foster believability in NPCs.

Place, publisher, year, edition, pages
Kista: Department of Computer and Systems Sciences, Stockholm University, 2013. 102 p.
Report Series / Department of Computer & Systems Sciences, ISSN 1101-8526 ; 13-004
Social norms, MMOGs, MORPGs, FPS, Clans, Guilds, Rules, NPCs, Games AI, Game Design, Game evaluation tools, Immersion, Believability
National Category
Social Sciences Interdisciplinary
Research subject
Computer and Systems Sciences
urn:nbn:se:su:diva-89293 (URN)978-91-7447-708-5 (ISBN)
Public defence
2013-06-07, Sal C, Forum 100, Isafjordsgatan 39, Kista, 10:00 (English)

At the time of the doctoral defense, the following papers were unpublished and had a status as follows: Paper 2: In press. Paper 5: In press. Paper 6: In press.

Available from: 2013-05-16 Created: 2013-04-19 Last updated: 2013-06-14Bibliographically approved

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