From real world to mirror world representation
2002 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 55, no 8, 647-654 p.Article in journal (Refereed) Published
Offerings on the Net are assessed using two well-established perspectives on consumer buying behavior — a cognitive decision-making perspective and an emotional experience-seeking perspective. Three models of virtual representation are discussed — the mirror model, the synergy model, and the virtual model. These models, in combination with empirical illustrations of Swedish consumers' virtual buying behavior, indicate which aspects of a virtual representation the consumers perceive as crucial for participation in a new buying behavior and which aspects turn them off. Managerial implications of the assessment are also discussed and questions for future research are posed.
Place, publisher, year, edition, pages
Elsevier, 2002. Vol. 55, no 8, 647-654 p.
Internet buying, rational vs. emotional perspective, virtual reality, replication of reality, virtual models
Research subject Business Administration
IdentifiersURN: urn:nbn:se:su:diva-89793DOI: 10.1016/S0148-2963(00)00205-8OAI: oai:DiVA.org:su-89793DiVA: diva2:620589