Consumer involvement and engagement in user-generated content: an explorative study of Swedish fashion brands in social media
2013 (English)In: 22nd Nordic Academy of Management Conference: held at University of Iceland Reykjavík, 21-23 August, 2013: final program and abstracts, Nordic Academy of Management (NFF) , 2013, 100-100 p.Conference paper, Abstract (Refereed)
Place, publisher, year, edition, pages
Nordic Academy of Management (NFF) , 2013. 100-100 p.
Research subject Business Administration
IdentifiersURN: urn:nbn:se:su:diva-95958OAI: oai:DiVA.org:su-95958DiVA: diva2:662546
22nd Nordic Academy of Management Conference, Reykjavik, Iceland, August 21-23, 2013