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Consumer involvement and engagement in user-generated content: an explorative study of Swedish fashion brands in social media
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
2013 (English)In: 22nd Nordic Academy of Management Conference: held at University of Iceland Reykjavík, 21-23 August, 2013: final program and abstracts, Nordic Academy of Management (NFF) , 2013, 100-100 p.Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Nordic Academy of Management (NFF) , 2013. 100-100 p.
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Business Administration
Research subject
Business Administration
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URN: urn:nbn:se:su:diva-95958OAI: oai:DiVA.org:su-95958DiVA: diva2:662546
Conference
22nd Nordic Academy of Management Conference, Reykjavik, Iceland, August 21-23, 2013
Available from: 2013-11-07 Created: 2013-11-07 Last updated: 2013-11-14Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Language
  • de-DE
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