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Proposing a relationship marketing theory for sport clubs
Stockholm University, Faculty of Social Sciences, Stockholm Business School. Luleå University of Technology, Sweden.
2013 (English)In: Handbook of research on sport and business / [ed] Söderman, S; Dolles, H, Cheltenham: Edward Elgar Publishing, 2013, 350-366 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
Cheltenham: Edward Elgar Publishing, 2013. 350-366 p.
National Category
Economics and Business Social Sciences Interdisciplinary
URN: urn:nbn:se:su:diva-96130ISI: 000324992100020ISBN: 978-1-84980-005-1OAI: diva2:663825


Available from: 2013-11-13 Created: 2013-11-11 Last updated: 2015-03-19Bibliographically approved

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