Selection Bias in Choice of Words:: Evaluations of "I" and "We" Differ Between Contexts, but "They" Are Always Worse
2014 (English)In: Journal of language and social psychology, ISSN 0261-927X, E-ISSN 1552-6526, Vol. 33, no 1, 49-67 p.Article in journal (Refereed) Published
In everyday life, people use language to communicate evaluative messages about social categories. A selection bias in language across two social dimensions not previously integrated was examined: a self-inclusive/self-exclusive dimension and an individual/collective dimension. Pronouns as markers for social categories were adopted (I, We, He/She, and They), and a new measure was developed (the Evaluative Sentence Generating task) to investigate the evaluative context selected for the pronouns. Results demonstrate that individuals select a more positive context for self-inclusive than self-exclusive pronouns and a more positive contexts for individual than collective pronouns. However, in an interpersonal context, evaluative differences between I and We diminished, whereas in an intergroup condition the evaluative gap between self-inclusive and self-exclusive pronouns was magnified.
Place, publisher, year, edition, pages
2014. Vol. 33, no 1, 49-67 p.
Research subject Psychology
IdentifiersURN: urn:nbn:se:su:diva-96787DOI: 10.1177/0261927X13495856ISI: 000328608200004OAI: oai:DiVA.org:su-96787DiVA: diva2:667514