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Entrepreneurial marketing strategies of born global firms and their long-term competitive sustenance: cases from India
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing. (High-Technology Service Marketing)
2013 (English)In: Innovating Business Models for Global Competition / [ed] Yadong Luo, 2013Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2013.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-97012OAI: oai:DiVA.org:su-97012DiVA: diva2:668553
Conference
2013 SYSBS International Management Symposium, December 7-8, 2013.Sun Yat-Sen Business School, Guangzhou, China.
Available from: 2013-12-01 Created: 2013-12-01 Last updated: 2014-08-20

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
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