Entrepreneurial marketing strategies of born global firms and their long-term competitive sustenance: cases from India
2013 (English)In: Innovating Business Models for Global Competition / [ed] Yadong Luo, 2013Conference paper, Presentation (Refereed)
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-97012OAI: oai:DiVA.org:su-97012DiVA: diva2:668553
2013 SYSBS International Management Symposium, December 7-8, 2013.Sun Yat-Sen Business School, Guangzhou, China.