Introducing the Platform Business Model Canvas: Adapting an existing business model conceptualization to challenging institutional logic
2013 (English)In: Proceedings of the Nordic Academy of Management Conference 2013, Nordic Academy of Management , 2013Conference paper, Abstract (Refereed)
The purpose of this study is to adapt an existing business model conceptualization to a challenging institutional logic. The business model conceptualization used is that of Osterwalder (2004), and the challenging institutional logic is that of platform strategies within the IT industry. The study builds on empirical work consisting of a case study of a Swedish ERP vendor’s recent platform strategy initiative. The adaptation is discussed in line with the significant differences to business model conceptualizations that challenging institutional logic infers. The findings show that while six out of the nine building blocks remain largely unchanged, substantial adaption of the blocks ‘Value proposition’, ‘Channels’ and ‘Customer relationships’ is necessary. This adaption of the conceptualization is argued to be necessary in order for the business model to acknowledge and handle value that is cocreated.
Place, publisher, year, edition, pages
Nordic Academy of Management , 2013.
Business model, platform strategy, packaged software, cocreation, institutional logic
Research subject Computer and Systems Sciences
IdentifiersURN: urn:nbn:se:su:diva-97735OAI: oai:DiVA.org:su-97735DiVA: diva2:679965
22nd Nordic Academy of Management Conference, Reykjavik 21-23 August, 2013
The proceedings are available on a USB key. ISSN 2298-3112.2013-12-172013-12-172014-01-02Bibliographically approved