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The Disruptive Effects of Social Media – Entrant firms as institutional entrepreneurs in fashion journalism:  
Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
Chalmers University of Technology and the Ratio Institute.
2013 (English)In: Proceedings of the 6th ISPIM Innovation Symposium, Melbourne - 08-11 December 2013, 2013, -16 p.Conference paper (Refereed)
Abstract [en]

Technological change often leads to competitive turbulence in established industries. Little is known about how the introduction of social media affects incumbent and entrant firms. This paper explores the impact of social media on the fashion journalism industry. Our findings show that entrant fashion bloggers have toppled incumbent fashion journalists. Through a netnographic analysis of published blog content we argue that entrants have become dominant by transforming the profession of fashion journalism and in doings so, they have acted as institutional entrepreneurs. We argue that entrants are less bound by established institutional practices and that their ability to redefine the dominant logic of an industry can explain why they have outperformed incumbents.

Place, publisher, year, edition, pages
2013. -16 p.
, LUT Scientific and Expertise Publications, ISSN 2243-3384 ; 4
Keyword [en]
Institutional Entrepreneurs, Disruptive Innovation, Social Media, Blogs, Fashion Journalism, Fashion
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-97999ISBN: 978-952-265-423-6OAI: diva2:682056
The 6th ISPIM Innovation Symposium – Innovation in the Asian Century, Melbourne, Australia, 8-11 December 2013
Available from: 2013-12-22 Created: 2013-12-22 Last updated: 2014-03-04Bibliographically approved

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