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The Silos Estate: A systematic Approach To Sustainability Using The Sustainability Tourism Marketing Model
University of Wollongong.
Stockholm University, Faculty of Social Sciences, Department of Advertising and Public Relations.
2013 (English)In: CAUTHE 2013: Tourism and Global Change: On the Edge of Something Big: Proceedings of the 23rd CAUTHE conference / [ed] Fountain, Joanna; Moore, Kevin, Christchurch, N.Z, 2013, 627-628 p.Conference paper, Published paper (Refereed)
Abstract [en]

The purpose of this paper is to report on a single case study use of the sustainability tourism marketing model, as proposed by Pomering, Noble and Johnson (2011) in order to highlight the possibilities for tourism businesses to develop more sustainability-oriented products and guest experiences.

Place, publisher, year, edition, pages
Christchurch, N.Z, 2013. 627-628 p.
Keyword [en]
Case study, marketing, sustainable tourism, sustainability tourism marketing model
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:su:diva-98574ISBN: 9780864762832 (print)OAI: oai:DiVA.org:su-98574DiVA: diva2:684468
Conference
CAUTHE 2013, 11-14 February 2013, New Zealand
Available from: 2014-01-08 Created: 2014-01-08 Last updated: 2014-02-27Bibliographically approved

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