Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
International positioning through online city branding: the case of Chengdu
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2013 (English)In: Journal of Place Management and Development, ISSN 1753-8335, E-ISSN 1753-8343, Vol. 6, no 3, 203-226 p.Article in journal (Refereed) Published
Abstract [en]

Purpose: The aim of the present study is to add to the existing research on online city branding by studying how metropolitan cities are internationally positioned using the Internet and online branding. The focus is on objectives and strategies, method and expression (including five illustrations), and challenges in online city branding.

Design/methodology/approach: The article relies on a single-case study approach, using the Chinese city of Chengdu as a case and illustration. Methods used are interviews, observations and documentation (including online material).

Findings: The study illustrates how Chengdu uses online city branding in its international positioning. Chengdu’s online branding is influenced by certain imagery, as well as challenges. Collaboration and endorsement crystalize as central elements in Chengdu’s online city branding.

Implications: This article and study can be seen as an important element in broadening the understanding for online city branding to international audiences. The study offers insights to practitioners on how online city branding is carried out in a Chinese context and in the city of Chengdu.

Originality/value: The study can be regarded as an important contribution to an area of practice and research which still is fairly new and unexplored, and an area that hitherto has not been well covered in the international literature.

Place, publisher, year, edition, pages
2013. Vol. 6, no 3, 203-226 p.
Keyword [en]
China, case study, Chengdu, city branding, international positioning, online branding
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-98795DOI: 10.1108/JPMD-03-2013-0006OAI: oai:DiVA.org:su-98795DiVA: diva2:685487
Available from: 2014-01-09 Created: 2014-01-09 Last updated: 2017-04-28Bibliographically approved

Open Access in DiVA

fulltext(397 kB)599 downloads
File information
File name ATTACHMENT01.pdfFile size 397 kBChecksum SHA-512
7b5d5abf1cb571b22abb62a26522d73c7d888f77cbe620c69fa0831851b537553da98a5f1fcc1645bb994d1c7c2f758738297808f97c9169ec3ed00e2d018e7a
Type fulltextMimetype application/pdf

Other links

Publisher's full text

Search in DiVA

By author/editor
Björner, Emma
By organisation
Marketing
In the same journal
Journal of Place Management and Development
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 0 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 244 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf