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Hållbar marknadsföring: hur sociala, miljömässiga och ekonomiska hänsynstaganden kan bidra till hållbara företag och marknader
Stockholm University, Faculty of Social Sciences, School of Business.
Linköpings universitet.
2013 (Swedish)Book (Other academic)
Place, publisher, year, edition, pages
Lund: Studentlitteratur , 2013, 1. , 255 p.
Keyword [en]
Green marketing, Social marketing, Corporate social responsibility
Keyword [sv]
Social marknadsföring, Företagens samhällsansvar
National Category
Business Administration
URN: urn:nbn:se:su:diva-98932ISBN: 9789144094632OAI: diva2:685896

Available from: 2014-01-10 Created: 2014-01-10 Last updated: 2014-01-21Bibliographically approved

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Parment, Anders
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ReferencesLink to record
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