Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Innovative and sustainable cities: City branding in the knowledge economy
Stockholm University, Faculty of Social Sciences, School of Business, Marketing. (Stockholm Programme of Place Branding (STOPP))
2013 (English)In: NFF 2013: On Practice and Knowledge Eruptions, University of Iceland, School of Business, Reykjavík, 2013, 87-87 p.Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The function of cities in the knowledge economy and the concept of creative cities has been elaborated on in the literature. It has been maintained that local policymakers can play a part in preparing cities for the knowledge economy. The literature however glances over how this is carried out, and how it relates to city branding and international positioning. The aim of the present study is to elaborate on how cities in the knowledge economy are marketed and branded making use of notions like innovation and sustainability. The Chinese mega-cities of Beijing, Shanghai and Shenzhen are focused on in a multiple case study. The main elements in the case studies of these three cities are semi-structured interviews, observations, documentation and netnography. Chinese mega-cities – and Beijing, Shanghai and Shenzhen in particular – are interesting to focus on because they are central in China’s creation of, and move towards, a knowledge economy (e.g. through science-based innovation). These three cities moreover increasingly engage in city branding and international positioning, and integrate the notions of innovation and sustainability in their city branding practices. The study shows how three Chinese mega-cities make use of the notions of innovation and sustainability, in line with theirs and China’s move towards becoming a knowledge economy. The study contributes to the city branding literature, and offer insights to city managers and other practitioners involved in the development and branding of cities and places.

Place, publisher, year, edition, pages
University of Iceland, School of Business, Reykjavík, 2013. 87-87 p.
Keyword [en]
Place branding, marketing, innovative cities, China, knowledge economy, Chinese mega-cities, case-study
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-99314OAI: oai:DiVA.org:su-99314DiVA: diva2:686646
Conference
22nd Nordic Academy of Management Conference
Available from: 2014-01-13 Created: 2014-01-13 Last updated: 2014-03-11

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Björner, Emma
By organisation
Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 260 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf