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Fashion and Print Culture: Translation and transformation: Special Issue of Konsthistorisk tidskrift/Journal of Art History
Stockholm University, Faculty of Humanities, Department of Media Studies, Fashion Studies.
Stockholm University, Faculty of Humanities, Department of Media Studies, Fashion Studies.
2013 (English)Conference proceedings (editor) (Refereed)
Abstract [en]

Fashion is both a material product and a feature of the imagination. The way in which it is visualized, disseminated and distributed through representations is central to its social impact and influence across time and place. A study of print culture as it relates to fashion also requires the type of detailed understandings of the producers and reading publics for eighteenth-century periodicals and earlier forms of print. Yet the study of the construction and dissemination of the first fashion magazines is still little understood. Much has to be learned regarding the consumption of print culture generally as it pertains to fashion. What was the relationship between publishers, writers and illustrators of the fashion design press in France, England and Sweden? Who provided the narrative structure and imaginary settings of these magazines that continue to animate contemporary advertising today? How did the transmission of ideas in print work in practice?

The dominance of an English-French dialogue about fashion is not just a product of the dominance of contemporary Western European foci in cultural history, in part a product of the languages that were taught in schools and colleges until recently. Even in the 18th century, fashion was often discussed as a type of dialogue between France and England. The eighteenth-century periodical Cabinet des Modes was itself positioned as a type of dialogue between England and France, suggesting that fashion derived from these two principal fashion capitals. Indeed, it changed its name at one stage to Magasin des Modes Nouvelles Françaises et Anglaises, allowing both a pictorial and a rhetorical dialogue to take place on the page, and inserting both countries into a cosmopolitan circuit ideas and of exchange. How then can we narrate the story of fashionability in countries other than France and England, what can be learned from national collections and foreign language texts than remain poorly accessed outside those countries?

This special issue of the KT publishes findings related to the HERA funded project ‘Fashioning the Early Modern 1500-1800’ and the portfolio to be managed by McNeil and Dr Patrik Steorn, its post-doctoral researcher, ‘Print Culture and Fashion Products’. Editors' Introduction plus 9 articles; 8 in English and 1 in French.

Place, publisher, year, edition, pages
Stockholm: Konsthistoriska sällskapet , 2013. , 286 p.
National Category
Art History
URN: urn:nbn:se:su:diva-99990OAI: diva2:690254
The third HERA FEM workshop, Print Culture and Fashion Products, Stockholm, 30 November to 1 December 2011
EU, European Research Council, 09-HERA-JRP-CI-FP-030

Fashioning the Early Modern: Print Culture and Fashion Products. This special issue of Konsthistorisk tidskrift publishes some of the findings related to the Humanities in the European Research Area (HERA)/European Science Foundation funded project ‘Fashioning the Early Modern: Innovation and Creativity in Europe, 1500-1800’ (FEM) and the portfolio managed by Professor Peter McNeil and Dr Patrik Steorn (Centre for Fashion Studies, Stockholm University) therein, ‘Print Culture and Fashion Products’. HERA FEM was a three-year major funded project which asked the simple question, why did some fashion good succeed whilst others failed? How can we rethink ‘fashion’ if we place it within the notion of ‘innovation culture’ rather than the well-rehearsed formats of state, market-place and individual choice? The third HERA FEM workshop, ‘Print Culture and Fashion Products’ was held in Stockholm from the 30 November to 1 December 2011. The event was conducted with site visits at the Livrustkammaren (The Royal Armoury) Stockholm, the Nationalmuseum (Stockholm), the Nordiska museet (Stockholm) and a reception and address by guest curator Dr Patrik Steorn at the Hallwyl Museum. Nine papers were presented at this Workshop by scholars including early-career and senior researchers from Sweden, Germany, United Kingdom, Denmark, Norway, Australia and the United States of America.

Available from: 2014-01-23 Created: 2014-01-23 Last updated: 2015-03-16Bibliographically approved

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