Change search
ReferencesLink to record
Permanent link

Direct link
Mode på nätet: En studie om hur nätbutiker marknadsför sig genom bloggar och andra sociala medier
Stockholm University, Faculty of Humanities, Centre for Fashion Studies. Stockholm University, Faculty of Humanities, Department of Media Studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis examines how online fashion retailers utilize blogs and other social media in their marketing process. The study is focused on internet retailer Nelly and how they make use of fashion blogger Kenza in their marketing. Drawing on Kawamura’s fashion-ology theory, the study emphasizes the new role of the fashion bloggers in the fashion system, and illustrates their consumption power vis-a-vis the retailers, the consumers, each other and the whole industry as such.    

Place, publisher, year, edition, pages
2013. , 40 p.
Keyword [sv]
Blogg, modeblogg, modesystem, bloggare, Kenza, Nelly, konsumtion, marknadsföring, nätbutik
National Category
Other Humanities not elsewhere specified
URN: urn:nbn:se:su:diva-100055OAI: diva2:690845
Available from: 2014-02-07 Created: 2014-01-24 Last updated: 2014-02-07Bibliographically approved

Open Access in DiVA

Mode på nätet(1565 kB)482 downloads
File information
File name FULLTEXT01.pdfFile size 1565 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Centre for Fashion StudiesDepartment of Media Studies
Other Humanities not elsewhere specified

Search outside of DiVA

GoogleGoogle Scholar
Total: 482 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 767 hits
ReferencesLink to record
Permanent link

Direct link