This bachelor thesis is about how different newspapers in Sweden construct the image of Norrland, a part of northern Sweden.
To investigate this, I have chosen ten articles about the traditional Swedish dish surströmming. Surströmming is fermented fish and is known for its unique and very prominent smell and has its roots in the northern parts of Sweden. The research questions are focused both on how Norrland gets constructed in the big picture, but also about what differences there are between national newspapers and local ones when they write about surströmming.
The theories that I mainly have used are: Edward Said's Orientalism, Benedict Anderson's Imagined Communities and Stuart Hall's Representation: cultural representation and signifying practices.
To analyze the articles in the study, I have used the Van Dijk model for critical discourse analysis. The questions I have worked with when analyzing the texts have both been about the texts schematic and thematic structure, as well as their lexical style.
The result of this study shows that the nation wide newspapers write to a greater extent about surströmming as a very strange and exotic dish. Very often they point out how prominent smell it has. The local newspapers from the north part of Sweden write more about the food itself. Usually, they use a lot of positive words when describing it. In addition, the nation wide newspapers do “other” the people from the north when writing about surströmming.
Furthermore, more research is needed to draw conclusions whether the northern parts of Sweden get systematically “othered” by newspapers even when it comes to other topics.
2014. , 46 p.