The Three Pillars of Sustainability: Juxtaposing two Swedish fashion companies and their corporate sustainability concepts
2013 (English)Licentiate thesis, monograph (Other academic)
The fashion system has increasingly been imbued by ecology and sustainability. While in the recent years a lot on approaches to more sustainable consumption behaviour from the con- sumers’ side have been suggested, this study focuses on the very practice of how sustainabil- ity - in an applied matter - is realised within a fashion company. In this dissertation, two Swe- dish fashion brands, Nudie Jeans co and Filippa K, are being investigated and analysed due to their brand philosophies and concepts dealing with sustainability. If Nudie Jeans co’s first all- organic denim collection launched in Autumn 2012 or Filippa K’s emphasis to the longevity of clothing by classic shapes and plain colours; both ideas foster a slow fashion movement. One of this thesis’ implications is the fact, that the term sustainability is much more far- reaching and expansive as commonly defined. Also timelessness and tradition could be sus- tainable, if still taking care of environment and society. Finally, concepts of sustainability which are commonly not highlighted shall be identified and fill the yet existing gap.
Place, publisher, year, edition, pages
Stockholm: Department for Media Studies, Stockholm University , 2013. , 78 p.
Sustainability, brand values, ecology, corporate responsibility, slow fashion, Swedish fashion
Other Humanities not elsewhere specified
Research subject Fashion Studies
IdentifiersURN: urn:nbn:se:su:diva-104093OAI: oai:DiVA.org:su-104093DiVA: diva2:720657
Kollnitz, Andrea, Dr.