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Handbook of research on sport and business
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2013 (English)Collection (editor) (Refereed)
Abstract [en]

Söderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Söderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authors’ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research.

Place, publisher, year, edition, pages
Cheltenham: Edward Elgar Publishing, 2013. , 576 p.
National Category
Economics and Business Sport and Fitness Sciences
Identifiers
URN: urn:nbn:se:su:diva-107063ISBN: 978-1-84980-005-1 (print)OAI: oai:DiVA.org:su-107063DiVA: diva2:742898
Available from: 2014-09-02 Created: 2014-09-02 Last updated: 2015-11-10Bibliographically approved

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