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Sponsoring as a strategy to enter, develop and defend markets: advertising patterns of the Beijing Olympic Games´sponsoring partners
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2014 (English)In: Asian inward and outward FDI: new challenges in the global economy / [ed] Claes-Göran Alvstam, Harald Dolles, Patrik Ström, Basingstoke: Palgrave Macmillan, 2014, 36-64 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
Basingstoke: Palgrave Macmillan, 2014. 36-64 p.
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Business Administration
URN: urn:nbn:se:su:diva-107148ISBN: 978-1-137-31220-4OAI: diva2:743370
Available from: 2014-09-04 Created: 2014-09-04 Last updated: 2015-09-02Bibliographically approved

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Söderman, Sten
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