Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Sponsoring as a strategy to enter, develop and defend markets: advertising patterns of the Beijing Olympic Games´sponsoring partners
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2014 (English)In: Asian inward and outward FDI: new challenges in the global economy / [ed] Claes-Göran Alvstam, Harald Dolles, Patrik Ström, Basingstoke: Palgrave Macmillan, 2014, 36-64 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
Basingstoke: Palgrave Macmillan, 2014. 36-64 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-107148ISBN: 978-1-137-31220-4 (print)OAI: oai:DiVA.org:su-107148DiVA: diva2:743370
Available from: 2014-09-04 Created: 2014-09-04 Last updated: 2015-09-02Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Söderman, Sten
By organisation
Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 84 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf