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Beyond “Guggenheiming”: From flagship buildings to flagship space in Sweden
Stockholm University, Faculty of Social Sciences, Department of Human Geography.
2014 (English)In: Norsk Geografisk Tidsskrift - Norwegian Journal of Geography, ISSN 0029-1951, Vol. 68, no 4, 228-237 p.Article in journal (Refereed) Published
Abstract [en]

Flagship buildings are promoted as a good strategy to stimulate economic development. Pushed by a range of actors, “best practice” examples are being copied from place to place around the globe. Flagship buildings are accompanied by a discourse of place branding that stresses a need for cities to improve their attractiveness. Drawing on this discourse and ongoing discussions on deterritorialization and reterritorialization in urban and economic geography, the author argues that there is an overly deterritorialized approach to flagship buildings in the place-branding literature. Using a conceptual framework inspired by the reterritorialization debate, she introduces the concept of “flagship space,” emphasizing a dualism in place branding encompassing both deterritorialized and territorial processes that in interplay create best-practice examples. The empirical analysis examines the development of five flagship hotels in Sweden. The author concludes that the five hotels have both created and are constantly reproducing their statuses as flagship developments. However, the creation and reproduction of status is not only upheld by the operators of the hotels but is also a joint effort of actors in the local community. Through these processes and practices the understanding of the hotels is broadened from merely being flagship buildings to creators of flagship space.

Place, publisher, year, edition, pages
2014. Vol. 68, no 4, 228-237 p.
Keyword [en]
flagship buildings, hotels, place branding, reterritorialization, Sweden
National Category
Human Geography
Research subject
Geography with Emphasis on Human Geography
Identifiers
URN: urn:nbn:se:su:diva-107881DOI: 10.1080/00291951.2014.927915ISI: 000341340800003OAI: oai:DiVA.org:su-107881DiVA: diva2:751643
Available from: 2014-10-01 Created: 2014-10-01 Last updated: 2015-03-30Bibliographically approved
In thesis
1. Geographies of Place Branding: Researching through small and medium sized cities
Open this publication in new window or tab >>Geographies of Place Branding: Researching through small and medium sized cities
2015 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. The present thesis aims to study place branding from a geographical perspective. It starts with debates theoretical and empirical understandings of place branding; what it is and how it is affecting the places where it is introduced. The thesis develops and argues for a perspective of territoriality and relationality to place branding discussing concepts, methods and empirical approaches to carry out place branding research using geographical perspectives. Empirically, this thesis focuses on in-depth studies of place branding in small and medium-sized cities in Sweden. By analyzing the development of place branding over the course of time, nuances and aspects of both territorial and relational origin emerge, situating place branding practices within a wider spatial contextualization. Four individual papers are presented, which taken together contribute to the aim of the thesis. Paper 1 introduces the place branding research field in geography and how it has developed; Paper 2 investigates the phenomena of flagship buildings located in small cities and towns; Paper 3 discusses the relationship between policy tourism and place branding; and Paper 4 analyzes how local environmental policies are affected by green place branding. The thesis demonstrates the complex and continuously interchangeable spatial structures and place contexts that create and re-produce the geographies of place branding. Here, research models and methodological examples are presented to illustrate how place branding can be studied from a geographical perspective and thus improve theoretical understandings of place branding.

Place, publisher, year, edition, pages
Stockholm: Department of Human Geography, Stockholm University, 2015. 72 p.
Series
Meddelanden från Kulturgeografiska institutionen vid Stockholms universitet, ISSN 0585-3508 ; 148
Keyword
place branding, place marketing, small and medium sized cities, hotels, flagship buildings, policy tourism, policy boosterism, green cities, regional development, economic geography, Sweden, Växjö
National Category
Human Geography Social and Economic Geography Economic Geography
Research subject
Geography with Emphasis on Human Geography
Identifiers
urn:nbn:se:su:diva-115638 (URN)978-91-7649-144-7 (ISBN)
Public defence
2015-05-22, William-Olssonsalen, Geovetenskapens hus, Svante Arrhenius väg 14, Stockholm, 13:00 (English)
Opponent
Supervisors
Note

At the time of the doctoral defense, the following papers were unpublished and had a status as follows: Paper 3: Manuscript. Paper 4: Manuscript.

Available from: 2015-04-28 Created: 2015-03-27 Last updated: 2015-04-28Bibliographically approved

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