Change search
ReferencesLink to record
Permanent link

Direct link
Brands, welfare and welfare-cool
Stockholm University, Faculty of Social Sciences, Stockholm Business School. (Management och organisation)ORCID iD: 0000-0003-4090-965X
2014 (English)In: Ephemera : Theory and Politics in Organization, ISSN 2052-1499, E-ISSN 1473-2866, Vol. 14, no 1, 109-17 p.Article in journal, Editorial material (Refereed) Published
Abstract [en]

In a neoliberal, market-oriented society where traditional welfare is minimized,

looked down upon and seen as obsolete, it is no surprise that political

entrepreneurs, market-actors, corporations, ad-gurus and brands are playing

energetic roles as the new welfare creators and welfare experts and are generating

unexplored linkages between brands and welfare. In order to feed off the world of

welfare and still maintain legitimacy and grow in

popularity, brands need this to be an utterly cool thing – that’s why brands need


Place, publisher, year, edition, pages
2014. Vol. 14, no 1, 109-17 p.
Keyword [en]
National Category
Economics and Business
Research subject
Business Administration
URN: urn:nbn:se:su:diva-105521OAI: diva2:757565
Available from: 2014-10-22 Created: 2014-06-24 Last updated: 2015-10-29Bibliographically approved

Open Access in DiVA

Brands, welfare and welfare-cool(358 kB)17 downloads
File information
File name FULLTEXT01.pdfFile size 358 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Concha-Ferreira, Jose Ignacio
By organisation
Stockholm Business School
In the same journal
Ephemera : Theory and Politics in Organization
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 17 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 175 hits
ReferencesLink to record
Permanent link

Direct link