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Self-presentation in the asynchronous communication on Facebook in Kenya and Uganda
Stockholm University, Faculty of Humanities, Department of English.
2013 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Flows of languages, cultural forms and people both in real and virtual space are consequences of globalization. The mobility of people in the virtual sense is facilitated through the Internet, where one of the most popular ways of communication and self-presentation is currently through Facebook. This research focuses on analyzing the orthographic and lexical strategies in self-presentation on Kenyan and Ugandan Facebook profiles, trying to see whether the forms reflecting the East African variety of English are present in asynchronous communication and whether there is appropriation of other varieties and registers. This was done through a reiterative process of reading 10 Kenyan and 10 Ugandan Facebook profiles, comparing the findings with online data on informal sociolinguistic situations in Uganda and Kenya such as YouTube videos and comments, blogs and newspaper articles and through informal conversations with some Kenyans and Ugandans. The results showed that the local forms as described in the literature are used on Facebook and that there are forms unaccounted for in the literature but whose presence was confirmed in the online data and the informal conversations. Appropriation of American English and hip hop and Rastafari languages was found in the sample. It was inferred that English has several usages in the sample, which serve to express the neutral, the local and the appropriated meanings in the asynchronous communication on Facebook and that those meanings are used strategically for the creation of the desired identities.

Place, publisher, year, edition, pages
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General Language Studies and Linguistics
URN: urn:nbn:se:su:diva-108498OAI: diva2:759180
Available from: 2015-01-12 Created: 2014-10-29 Last updated: 2015-01-12Bibliographically approved

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