Aims: The portrayal of alcohol in the news media, including newspapers, plays an important role in influencing societalnorms and setting public agendas. We present the first large-scale examination of news coverage of alcohol-related issues in Australiannewspapers.
Method: Content analysis was performed on a sample of alcohol-related newspaper articles (n = 4217) published acrossAustralia from 2000 to 2011. Articles were coded for type, theme, prominence, topic slant, opinion slant and sources/spokesperson.
Results: Across the period, the most common themes were promotion (21%), drink-driving (16%) and restrictions/policy (16%).Themes of restrictions/policy and responsible beverage services became more common over time. Promotion and business-related articlessignificantly declined over time. Overall, the topic slant of the majority of news related articles disapproved of alcohol use. Disapproval increased over time while approval of alcohol use decreased. While the slant of opinion pieces was predominantly approvingof alcohol, this decreased over time. Presence of an alcohol industry representative in articles declined over time.
Conclusion: Thepresentation of alcohol use in Australian newspapers became more disapproving over time, which may suggest that harmful alcohol usehas become less acceptable among the broader Australian community.
Oxford: Oxford University Press, 2014. Vol. 49, no 3, 336-342 p.