Scandals and CSR Discourses: The TeliaSonera Case
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
This study explores the corporate social responsibility (CSR) discourses adopted in the TeliaSonera case in Uzbekistan. Due to the higher emphasis CSR literature has put on private owned companies, there is a necessity to discuss social responsibility for corporations, which, as TeliaSonera, are owned by states. With that aim, the paper analyses the discourses employed in the TeliaSonera case, making use primarily of data collected from public statements made by the Swedish state, the company, the media and the law firm Mannheimer Swartling. The paper suggests that different actors, when engaging in public discussions about social responsibility, may base their versions of CSR on different discursive frames of reference. The Swedish media uses socially constructed systems of norms and expectations on business to hold the Swedish state and TeliaSonera accountable for crimes against human rights committed by the Uzbek government. In a context where the gap between public expectations and a company’s performance broadens, corporate legitimacy is jeopardized ultimately threatening the company’s survival. To address the latter, TeliaSonera and the Swedish state have incorporated notions of serious change and closer owner control in their CSR discourses.
Place, publisher, year, edition, pages
2014. , 38 p.
IdentifiersURN: urn:nbn:se:su:diva-110233OAI: oai:DiVA.org:su-110233DiVA: diva2:769766
Schwartz, Birgitta, PhD