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Consuming Ethical Codes of Conduct
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
2006 (English)In: Advances in European Association for Consumer Research (EACR), 2006, 614-615 p.Conference paper (Refereed)
Abstract [en]

The purpose of this paper is, on the one hand, to discuss why and how low-price companies in retail trading are communicating ethics primarily through the establishment of ethical codes of conduct. On the other hand, to contrast the corporate view on ethical codes, consumers were interviewed in order to understand possible ethical concerns in their consumption. 


In the present study, examined companies have surprisingly little knowledge of how the communication of their ethical work was perceived among stakeholders. The contrasting interviews with consumers show that the consumers obviously are concerned of ethical issues in their consumption, even though it doesn’t affect their purchase behaviour at this point.

Place, publisher, year, edition, pages
2006. 614-615 p.
National Category
Social Sciences
Research subject
Business Administration
URN: urn:nbn:se:su:diva-110780OAI: diva2:772810
European Association for Consumer Research Conference (EACR), Gothenburg: Gothenburg University, June 15-18, 2005.

Available from: 2014-12-17 Created: 2014-12-17 Last updated: 2014-12-17

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Fernholm, Johanna
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Stockholm Business School
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