Branding Chinese Mega-cities: Policies, Practicies and Positioning
2014 (English)Collection (editor) (Other academic)
This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities. This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.
Place, publisher, year, edition, pages
Cheltenhamn, UK: Edward Elgar Publishing, 2014. , 302 p.
IdentifiersURN: urn:nbn:se:su:diva-112112ISBN: 9781783470327OAI: oai:DiVA.org:su-112112DiVA: diva2:778154