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Marketing Mix and Customer Equity of SPA Brands: cross-cultural Perspectives
Stockholm University, Faculty of Social Sciences, Stockholm Business School. Aalto University. (Marketing)
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2014 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 67, no 10, 2155-2163 p.Article in journal (Refereed) Published
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2014. Vol. 67, no 10, 2155-2163 p.
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Business Administration
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URN: urn:nbn:se:su:diva-113767OAI: oai:DiVA.org:su-113767DiVA: diva2:787598
Available from: 2015-02-11 Created: 2015-02-11 Last updated: 2017-12-04Bibliographically approved

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Tikkanen, Henrikki
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