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Everyday expertise: instructional videos on YouTube
Stockholm University, Faculty of Humanities, Department of Media Studies.
Linköpings universitet.
2015 (English)In: Debates for the digital age: the good, the bad, and the ugly of our online world / [ed] Danielle Sarver Coombs, Simon Collister, Santa Barbara: Praeger, 2015, 77-90 p.Chapter in book (Refereed)
Abstract [en]

This chapter explores how videos on YouTube have become an everyday form of producing and consuming instructions, how-to:s and tutorials. It presents of a number of use scenarios as “examples to think with” in order to explore the larger implications of such videos. Particularly, the chapter focuses on how a political economy of expertise is distributed across bodies and machines. The presented scenarios are grounded partly in interviews with young adults as well as in more anecdotal empirical experiences from the authors’ everyday lives. What they have in common is that YouTube was always discussed as an arena for the sharing of everyday expertise. The chapter will begin by presenting a brief genealogy of the instructional video. After that, the chapter argues for a developed analysis of the instructional video on YouTube, not restricted to efficiency. The instructional video is then discussed in terms of YouTube as an all-purpose archive of everyday expertise; YouTube as a non-neutral platform; and the political economy of expertise on YouTube. Drawing on contemporary media theory, the chapter goes on to conclude that the instructional video may work both as a risk and opportunity.

Place, publisher, year, edition, pages
Santa Barbara: Praeger, 2015. 77-90 p.
Keyword [en]
DIY, YouTube, post-digital, instructional video
National Category
Media and Communications
Research subject
Information Society; IT and learning
URN: urn:nbn:se:su:diva-113887ISBN: 978-1-4408-0123-5OAI: diva2:788467
Available from: 2015-02-15 Created: 2015-02-15 Last updated: 2015-12-09Bibliographically approved

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