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Engineering meets marketing: advertising soft- and hardware in the 1980s
Stockholm University, Faculty of Humanities, Department of Media Studies.ORCID iD: 0000-0003-2053-0933
2015 (English)In: In the Flow: People, Media, Materialities / [ed] Johanna Dahlin, Tove Andersson, Linköpings universitet , 2015Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The development of computer systems has been followed by market-ing and sales of the same systems. Computer systems and the language used to describe them form a material-discursive relationship, where information comes with both physical and philological propensities. This study will analyse the combined discourses and functionalities that permeated advertisements, commercials and infomercials in the marketing of computer systems during the 1980s. This will provide insights into how the impending computerisation of society took place at an ideological and linguistic level, which in turn was grounded in the material capacities of media technologies.

Place, publisher, year, edition, pages
Linköpings universitet , 2015.
Keyword [en]
computers, commercialization, material-discursive
National Category
Human Aspects of ICT
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:su:diva-114379OAI: oai:DiVA.org:su-114379DiVA: diva2:791925
Conference
ACSIS CONFERENCE, In the Flow: People, Media, Materialities, Norrköping, June 15-17, 2015
Available from: 2015-03-02 Created: 2015-03-02 Last updated: 2016-11-22Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • asciidoc
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