"Green cities" going greener? Local environmental policymaking & place branding in the ”Greenest city in Europe”
(English)Manuscript (preprint) (Other academic)
A growing number of cities around the world have taken advantage of their green image of the purpose of place branding. In the research literature, it is suggested that these practices are motivated by place-based competition over financial and social capital, combined with more holistic motives of sustainable urban development. However, although an increasing number of green cities are engaged in place branding, few studies have researched the impact of place branding on environmental policy-making in a city. What happens to local environmental policy-making when a framework of place branding embraces it? Addressing this issue, this paper discusses how the continuity of local environmental policy-making is affected by place-branding practices. To tackle this task, the paper first introduces an analytical framework of the elements in environmental policy-making that have been identified as generating a green status for cities. Secondly, using that framework, this paper present an in-depth case study of a city branding itself as the “Greenest city in Europe”. Drawing on the growing body of work on green cities, this paper investigates the “understudied” practice of using policy for the purpose of place branding as well as the impact of place branding “on the environment”.
place branding, green cities, policy boosterism, Sweden, Växjö
Research subject Geography with Emphasis on Human Geography
IdentifiersURN: urn:nbn:se:su:diva-115540OAI: oai:DiVA.org:su-115540DiVA: diva2:798111