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Selling to the Socially Interactive Consumer: Order More or Less?
Stockholm University, Faculty of Social Sciences, Stockholm Business School. University of Chinese Academy of Sciences, China.
2015 (English)In: ieee transactions on systems man cybernetics systems, ISSN 2168-2216, Vol. 45, no 3, 399-410 p.Article in journal (Refereed) Published
Abstract [en]

This paper studies the newsvendor problem in the presence of consumer behavior, specifically, social interaction. We show that deterministic consumer valuation on products derived from social interaction can be an advantage for firms. This paper examines the implications of random consumer product valuation and a lower threshold number of subscribers to the proposed deal. Several implications have been yielded.

Place, publisher, year, edition, pages
2015. Vol. 45, no 3, 399-410 p.
Keyword [en]
Newsvendor, social interaction, supply chain, uncertainty
National Category
Economics and Business Computer and Information Science
URN: urn:nbn:se:su:diva-115990DOI: 10.1109/TSMC.2014.2373816ISI: 000350145900003OAI: diva2:802088


Available from: 2015-04-10 Created: 2015-04-08 Last updated: 2015-04-10Bibliographically approved

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Wu, Desheng Dash
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