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Insight into the Uses and Gratifications of Instagram
Stockholm University, Faculty of Humanities, Department of Media Studies, JMK.
2015 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This study uses a multi-method approach and applies the uses and gratifications theory to investigate the use of Instagram, a mobile application and social networking service used for online photo-sharing and video-sharing. The study examines the motives of Instagram users (gratifications sought) and the fulfilment of said motives (gratifications obtained). A comparison of gratifications sought and gratifications obtained was used to assess the satisfaction of Instagram users.

Place, publisher, year, edition, pages
Keyword [en]
Instagram, Uses and Gratifications, Social Media, Social Networking Site, Digital Photography
National Category
Media and Communications
URN: urn:nbn:se:su:diva-118195OAI: diva2:821191
Available from: 2015-06-15 Created: 2015-06-14 Last updated: 2015-06-15Bibliographically approved

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