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Unlocking advertising, activation and sponsorship in an emerging market: The case of Beijing Olympics
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2014 (English)In: Waves and Winds of Strategic Leadership for Sustainable Competitiveness: Proceedings of the European Academy of Management / [ed] Alejandro Escribá-Esteve, 2014Conference paper (Refereed)
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Business Administration
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Business Administration
URN: urn:nbn:se:su:diva-120148ISBN: 978-84-697-0377-9OAI: diva2:850615
14th European Academy of Management (EURAM) Annual Conference, University of Valencia, Spain, 4-7 June 2014
Available from: 2015-09-01 Created: 2015-09-01 Last updated: 2015-11-05Bibliographically approved

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Söderman, Sten
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