Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Bidirectional associations between descriptive and injunctive norms
Stockholm University, Faculty of Humanities, Centre for the Study of Cultural Evolution. Mälardalen University, Sweden.
Stockholm University, Faculty of Humanities, Centre for the Study of Cultural Evolution. Linköping University, Sweden.
Stockholm University, Faculty of Humanities, Centre for the Study of Cultural Evolution. University of Sussex, England.
Number of Authors: 3
2015 (English)In: Organizational Behavior and Human Decision Processes, ISSN 0749-5978, E-ISSN 1095-9920, Vol. 129, 59-69 p.Article in journal (Refereed) Published
Abstract [en]

Modern research on social norms makes an important distinction between descriptive norms (how people commonly behave) and injunctive norms (what one is morally obligated to do). Here we propose that this distinction is far from clear in the cognition of social norms. In a first study, using the implicit association test, the concepts of common and moral were found to be strongly associated. Some implications of this automatic common-moral association were investigated in a subsequent series of experiments: Our participants tended to make explicit inferences from descriptive norms to injunctive norms and vice versa; they tended to mix up descriptive and injunctive concepts in recall tasks; and frequency information influenced participants' own moral judgments. We conclude by discussing how the common-moral association could play a role in the dynamics of social norms.

Place, publisher, year, edition, pages
2015. Vol. 129, 59-69 p.
Keyword [en]
Descriptive norms, Injunctive norms, Automatic association, Priming, Implicit association test, Recall, Moral judgments, Frequency dependence, Conformity, Social influence
National Category
Psychology Economics and Business
Identifiers
URN: urn:nbn:se:su:diva-120477DOI: 10.1016/j.obhdp.2014.09.011ISI: 000358468800006OAI: oai:DiVA.org:su-120477DiVA: diva2:853545
Available from: 2015-09-14 Created: 2015-09-10 Last updated: 2017-12-04Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Eriksson, KimmoStrimling, Pontus
By organisation
Centre for the Study of Cultural Evolution
In the same journal
Organizational Behavior and Human Decision Processes
PsychologyEconomics and Business

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 42 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf