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Sponsoring the Olympic Games in Beijing: A longitudinal analysis of sponsor advertising strategies
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2010 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2010.
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-120733OAI: oai:DiVA.org:su-120733DiVA: diva2:854075
Conference
Internationalization of Services: Opportunities for Europe and Asia, 27th EAMSA Annual Conference 2010, IMI, Delhi, India, November 10-13, 2010
Available from: 2015-09-15 Created: 2015-09-15 Last updated: 2015-09-17Bibliographically approved

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Söderman, Sten
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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
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Output format
  • html
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