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Sponsoring the Beijing Olympic Games - patterns of sponsor advertising
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2009 (English)Conference paper (Refereed)
Place, publisher, year, edition, pages
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-120741OAI: diva2:854083
Renaissance & Renewal in Management Studies, EURAM 2009, Liverpool, UK, 11-14 May 2009
Available from: 2015-09-15 Created: 2015-09-15 Last updated: 2015-09-17Bibliographically approved

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Söderman, Sten
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Business Administration

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ReferencesLink to record
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