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Strategic Fit in International Sponsorship - The Case of the Olympic Games in Beijing
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2007 (English)Conference paper (Refereed)
Place, publisher, year, edition, pages
2007. 1-32 p.
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-120746OAI: diva2:854091
Bringing the Country Back In: The Importance of Local Kowledge in a Global Economy, AIB 2007 Indianapolis, Indiana, USA, 25-28 June 2007
Available from: 2015-09-15 Created: 2015-09-15 Last updated: 2015-09-17Bibliographically approved

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Söderman, Sten
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ReferencesLink to record
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