Change search
ReferencesLink to record
Permanent link

Direct link
Advertising and science education: a multi-perspective review of the literature
Stockholm University, Faculty of Social Sciences, Department of Education.
Number of Authors: 3
2015 (English)In: Studies in science education, ISSN 0305-7267, E-ISSN 1940-8412, Vol. 51, no 2, 169-200 p.Article, review/survey (Refereed) Published
Abstract [en]

We are living in an increasingly diverse media landscape, with advertising a significant part of this. There appears to be unanimous agreement that the ability to critically examine and make rational decisions about advertising is indispensable for contemporary citizens. Students need to develop critical thinking skills in order to evaluate messages and facts drawn from advertisements in various media. They also need to be familiar with the hidden mechanisms used to create advertisements with the goal of subconsciously influencing consumers. Today, advertising for many products has strong scientific and technological components. However, learning both with and about advertising does not play a prominent role in the science education literature. To date, the use of advertising as educational content is found almost exclusively in the humanities and social sciences, especially language education. On the other hand, there is an extensive body of research on the effects of advertising on children, consumer socialization as well as marketing strategies aimed at young consumers. The results indicate that advertising has a strong impact on children's beliefs and perceptions which already starts at an early stage. Therefore, this paper attempts to analyse the potential use of and learning about advertising in science education. It reviews the available literature, not only from science education, but also from other domains, including non-science subjects, cross-curricular approaches as well as research on the use and effects of advertising in the public arena. The aim is to identify the potential roles advertising might play in the science classroom and to open up new directions for science education research and curriculum development.

Place, publisher, year, edition, pages
2015. Vol. 51, no 2, 169-200 p.
Keyword [en]
science education, advertising, critical media literacy, civic scientific literacy, science communication
National Category
Educational Sciences
URN: urn:nbn:se:su:diva-121695DOI: 10.1080/03057267.2015.1049444ISI: 000360909200001OAI: diva2:860749
Available from: 2015-10-13 Created: 2015-10-13 Last updated: 2015-11-26Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Rundgren, Shu-Nu Chang
By organisation
Department of Education
In the same journal
Studies in science education
Educational Sciences

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 51 hits
ReferencesLink to record
Permanent link

Direct link