A Systematic Approach to Reputation Risk Assessment
2015 (English)In: Modelling, Computation and Optimization in Information Systems and Management Sciences (MCO), Springer , 2015Conference paper (Refereed)
Corporate reputations are intangible assets that provide organizations with significant market advantages. Nevertheless, too often corporate decisions and actions, being strategically sound within the traditional management para- digm, meet unexpected backlash by key stakeholders, loss of reputation, and inevitable dire consequences for business. Drawing conclusions from the repu- tation measurement literature, this study further conceptualizes and operational- izes the notion of reputation risk. Having adopted multiple stakeholder view on corporate reputation, this paper presents a format for stakeholder profile, which guides systematic reputation risk identification. Furthermore, we utilize a multi- criteria approach for aggregating reputation risk assessments and prioritizing identified risks. Finally, we demonstrate application of the approach on a state- owned company.
Place, publisher, year, edition, pages
Springer , 2015.
reputation risk assessment, stakeholder analysis, reputation man- agement, opportunities management.
Research subject Computer and Systems Sciences
IdentifiersURN: urn:nbn:se:su:diva-119897DOI: 10.1007/978-3-319-18167-7_40ISBN: 978-3-319-18167-7OAI: oai:DiVA.org:su-119897DiVA: diva2:868529