Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Case-based Development of Consumer Preferences Using Brand Personality and Values Co-creation
Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.
Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.
2015 (English)In: The Practice of Enterprise Modeling / [ed] Jolita Ralyté, Sergio España, Óscar Pastor, Heidelberg: Springer , 2015, Vol. 235, 159-173 p.Conference paper, Published paper (Refereed)
Abstract [en]

Consumers have preferences whose determination is outside the realm of economic rules and values. To be successful in current market conditions, product and service companies need to capture such preferences to provide best-fit support by their Information Systems (IS), sometimes by developing entirely new features. In our previous work, we have conceptualized a metamodel for incorporating consumer preferences into the development of IS —Consumer Preference Meta-Model (CPMM). This artifact was developed with the ability to be expanded with new kinds of consumer preferences, as well as their related concepts. Building upon that work, in this study we consider methodological usage of CPMM for the case of Asker’s Brand Personality as the primary value framework. The framework brings both the enterprise and the consumer into dialog, with this values co-creation fostering synchronicity between the information systems that are designed as an outgrowth of this process, and the desires of both the consumers and the businesses that they will support. The case example uses the Twitter feed of a major airline, whose tweets are processed using Aaker’s 5-factors and Kano’s quality framework. The results complete an instantiation of CPMM that generates a feature model reflective of both brand personality and values co-creation.

Place, publisher, year, edition, pages
Heidelberg: Springer , 2015. Vol. 235, 159-173 p.
Series
Lecture Notes in Business Information Processing, ISSN 1865-1348
Keyword [en]
Value, Consumer Value, Consumer Preferences, Brand Personality, Values Co-creation, Requirements Engineering
National Category
Information Systems
Research subject
Computer and Systems Sciences
Identifiers
URN: urn:nbn:se:su:diva-122796DOI: 10.1007/978-3-319-25897-3_11ISBN: 978-3-319-25896-6 (print)ISBN: 978-3-319-25897-3 (print)OAI: oai:DiVA.org:su-122796DiVA: diva2:868652
Conference
PoEM 2015: 8th IFIP WG 8.1 working conference on the Practice of Enterprise Modelling, Valencia, Spain, November 10-12 2015
Available from: 2015-11-11 Created: 2015-11-10 Last updated: 2016-12-14Bibliographically approved
In thesis
1. Utilizing Consumer Preferences to Promote Values Awareness in Information Systems Development
Open this publication in new window or tab >>Utilizing Consumer Preferences to Promote Values Awareness in Information Systems Development
2016 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

The challenges of developing the information systems (IS) that support modern enterprises are becoming less about engineering and more about people. Many of the technical issues of the past, such as hardware size and power, connectivity, and robust software, are engineering problems that have largely been solved. In the next stage of computing, the human factor will be far more important than it has been in the past: the colors of an interface or the shape of an icon are the engineering problems of the past, and the availability and usefulness of such basic solutions is rapidly coming to a close. A new paradigm is needed that provides a roadmap of higher level conceptions and values, one about humane computing.

A part of this older, mechanistic approach are quantitative, economic values whose impact on IS are readily visible and acknowledged within software engineering. However, qualitative values, and in particular consumer preferences, have been researched to a lesser degree, and there has been very little direct application.  To create the next-generation information systems, requirements engineers and systems developers need new methods to capture the real preferences of consumers, conceptualize these abstract concepts, and then relate such preferences to concrete requirements for information systems.

To address this problem, this thesis establishes a conceptual link between the preferences of consumers and system requirements by accommodating the variations between them and expressing them via a conceptual model. Modeling such preferences and values so that they can be used as requirements for IS development is the primary contribution of this work. This is accomplished via a design science research paradigm to support the creation of the works’ primary artifact—the Consumer Preference-aware Meta-Model (CPMM).

CPMM is intended to improve the alignment between business and information systems by capturing and concretizing the real preferences of consumers and then expressing such preferences via the requirements engineering process, with the eventual output being information systems. CPMM’s development relies on theoretical research contributions within three areas in information systems—Business Strategy, Enterprise Architecture, and Requirements Engineering—whose relationships to consumer values have been under-researched and under-applied.

The case studies included in this thesis each demonstrate the significance of consumer preferences to each of these three areas.  In the first, a set of logical mappings between CPMM and a common approach to business strategy (strategy maps/balanced scorecards) is produced. In the second, CPMM provides the conceptual undergirding to process a massive amount of unstructured consumer-generated text to generate system requirements for the airline industry. In the concluding case, an investigation of foreign and domestic students at Swedish universities is structured through CPMM, one that first discovers the requirements for a consumer preference-based online education and then produces feature models for such a software product line-based system. The significance of CPMM as a lens for discovering new concepts and highlighting important information within consumer preference data is clearly seen, and the usefulness of the meta-model is demonstrated by its broad and beneficial applicability within information systems practice and research.

Place, publisher, year, edition, pages
Stockholm: Department of Computer and Systems Sciences, Stockholm University, 2016. 168 p.
Series
Report Series / Department of Computer & Systems Sciences, ISSN 1101-8526 ; 16-016
Keyword
consumer preferences, requirements engineering, enterprise architecture, business strategy, goal modeling
National Category
Information Systems, Social aspects
Research subject
Computer and Systems Sciences
Identifiers
urn:nbn:se:su:diva-135505 (URN)978-91-7649-583-4 (ISBN)978-91-7649-584-1 (ISBN)
Public defence
2016-12-14, Lilla hörsalen, NOD-huset, Borgarfjordsgatan 12, Kista, 13:00 (English)
Opponent
Supervisors
Available from: 2016-11-21 Created: 2016-11-10 Last updated: 2016-11-22Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Svee, Eric-OlufZdravkovic, Jelena
By organisation
Department of Computer and Systems Sciences
Information Systems

Search outside of DiVA

GoogleGoogle Scholar

doi
isbn
urn-nbn

Altmetric score

doi
isbn
urn-nbn
Total: 47 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf