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Analysing Uber in Social Media: disruptive technology or institutional disruption?
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2015 (English)Conference paper (Refereed)
Abstract [en]

Extant literature suggests that market disruptions take place because of two main reasons: technological disruption or institutional change. In view of these two alternative explanations, this paper aims to explore how the recent rise of the collaborative consumption platform Uber is perceived by consumers and whether this platform is primarily regarded as a technological innovation or as an institutional disruption. Drawing from a dataset of more than 6500 user-generated contents in social media, our findings suggest that Uber is not primarily perceived as a technological innovation, but rather as an institutional disruption. 

Place, publisher, year, edition, pages
Keyword [en]
Technological disruption; customer preferences; performance measures; entrants; institutional disruption; institutional transformation; collaborative consumption platforms; uber; social media; social media analytics.
National Category
Business Administration
URN: urn:nbn:se:su:diva-123681OAI: diva2:875872
The ISPIM Innovation Summit, Brisbane, Australia
Available from: 2015-12-02 Created: 2015-12-02 Last updated: 2015-12-07

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Laurell, Christofer
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Business Administration

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